Harley-Davidson
Having worked with The Motor Company for nearly ten years, we’ve touched everything from brand strategy to campaign development to experiential. The creative below reflects work done in partnership with the creative team from Wolfes, LLC.
LiveWire Launch
It was a truly historic moment when Harley-Davidson decided to launch its first-ever electric motorcycle, the LiveWire. In under four weeks, we produced a full suite of launch materials (print, video, digital) under an extremely tight budget. This including planning and executing a video shoot in Barcelona in 7 days from inception to completion.
Free[er] Brand Campaign
As one of America’s most iconic and enduring brands, Harley-Davidson has always personified the freedom and adventurous spirit that is the bedrock of motorcycle riding. To bring that spirit to life - and to inspire more people to ride - we created a brand campaign featuring content from real riders around the world, showcasing their “Free[er]” lives on two wheels.
Reviving a Product Line
The H-D Sportster family is often disregarded by serious riders due to its smaller size and lower price points. Yet what most riders don’t recognize is the Sportster’s impressive history in racing and more. Our challenge was to launch two new Sportster models and also revive the “coolness” of the entire family. We created a suite of assets (video, digital, social, print) that celebrated the “Great American Freedom Machine” and reminded riders how many incredible things have been done behind the bars of the Sportster. Within two months of the launch, Harley dealerships were sold out of the Sportster line.
“More Roads” Campaign
To reach new customers, Harley embarked on a bold plan to create “more roads” to the brand through new product offerings, improvements to their business model and a renewed focus on customers. Working cross-functionally within the company, we created a launch video that brought the entire program to life for both internal audiences and external enthusiasts. #twowheelsforever